In a world where mobility is often reduced to utility, Roan Nair, an automotive consultant and founder of Showbizz Cars, is challenging conventions. For him, cars are not just machines—they’re characters, brand ambassadors, and storytellers. Based in Bangalore, this Kerala-born entrepreneur has given India a new kind of luxury automotive business, one that merges the glamour of cinema with the precision of engineering and the flair of bespoke design.

At the heart of this revolution is Showbizz Cars, a company that has turned luxury car rentals for filming, corporate events, and high-profile clients into an art form. But beyond the polished exteriors and revving engines, lies a deeper narrative—of innovation, strategic thinking, and passion-fueled disruption.

From Commerce Graduate to Cinematic Car King

Roan’s journey into the automotive world didn’t begin with blueprints or workshops. It began with stories. A commerce graduate with a deep love for film and machines, he was drawn to the emotional power of visual storytelling and how vehicles played a central role in creating mood, meaning, and identity on screen.

“I’ve always seen cars as more than transportation,” says Roan Nair. “They’re part of a character’s journey, a symbol of ambition, power, or nostalgia.”

That insight planted the seed for Showbizz Cars—a business that didn’t just rent cars but crafted experiences, tailored for directors, stylists, and storytellers alike. What began as a niche idea quickly grew into a full-fledged enterprise that serves India’s top film houses, luxury event managers, and corporate giants.

The Showbizz Cars Experience: It’s All in the Details

Showbizz Cars offers a diverse and stunning fleet—from vintage muscle cars and exotic sports vehicles to bespoke branded SUVs and sedans. But it’s not just about the model—it’s about how it looks, feels, and moves in a specific moment. Every vehicle undergoes a stringent preparation process, ensuring not just functionality but cinematic readiness.

Roan introduced the industry to the power of pre-visualization through 2D and 3D rendering—a practice borrowed from architectural design and animation. Before a client ever sees the real vehicle, they are shown digital mockups of the customizations: colors, textures, lighting effects, and graphic elements. This approach saves time, reduces production costs, and guarantees precision—making it indispensable for high-budget shoots and brand campaigns.

This pioneering pre-design process sets Showbizz Cars apart in a competitive market and has become a gold standard for film-based car rentals and modifications.

Disruption Through Delegation: The Vendor-Based Revolution

One of Roan’s smartest innovations is largely invisible to the client but essential to his success: his vendor-based job model. Rather than investing in an expensive, all-in-one in-house garage, Roan Nair built a network of specialist vendors—painters, mechanics, designers, fabricators—each contributing their skill to a larger canvas.

This model enables Showbizz Cars to stay agile, cut costs, and scale rapidly, particularly when faced with large film projects requiring multiple customized vehicles in tight deadlines. It also fosters local talent, empowers small businesses, and keeps the creative process dynamic and collaborative.

This decentralized approach not only improves efficiency but has also become a template for other emerging entrepreneurs in the automotive and content production industries.

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A Consultant’s Touch: Roan’s Expertise Behind the Scenes

While Showbizz Cars may be the face of the brand, Roan’s real strength lies in his work as an automotive consultant—someone who can translate a director’s vision into a vehicular reality or advise corporate clients on how to leverage cars in branding and communication.

He consults across automotive domains, offering guidance on everything from design aesthetics and branding to logistics and filming techniques. His deep understanding of the intersection between engineering and storytelling has made him a go-to expert in both fields. From choreographing vehicle sequences to aligning a car’s look with a brand’s message, Roan approaches every project like a film—where every detail contributes to a bigger narrative.

Investing in the Future: Roan as a Startup Mentor and Angel Investor

Not content with transforming one business, Roan Nair is also shaping the future of automotive and film innovation through his role as an active investor. He focuses on startups that blur the lines between mobility, design, and storytelling—particularly those working on EVs, mobility tech, film production tools, or content platforms.

He mentors young entrepreneurs, helping them refine their ideas, align with market realities, and build scalable models. His reputation as a grounded, visionary investor is growing, especially among founders looking for more than just funding—those seeking insight and real-world application.

Cinematic Design for a Connected World

Roan believes the next frontier lies in connected storytelling—creating shared spaces where cars, content, and consumers interact in real-time. He is currently developing a digital platform that connects car enthusiasts, designers, filmmakers, and event professionals, making it easier to collaborate on projects, access unique services, and showcase innovations.

This online community will feature everything from custom car portfolios and behind-the-scenes filmmaking content to educational resources and digital showrooms, offering a holistic experience for the automotive storytelling universe.

Beyond the Wheel: A Personal Love for Film and Creativity

Roan’s interests go beyond cars. A lifelong student of film, he is often involved in content creation himself—writing scripts, directing short films, or producing automotive content for social platforms. This dual identity as both a car designer and filmmaker allows him to see vehicles not just as objects, but as dynamic tools for expression.

This passion finds its way into every vehicle Showbizz Cars offers—each car not just built for the road, but crafted for the lens.

The Road Ahead

Roan Nair is not just running a business—he’s designing a culture, building bridges between industries that rarely talk to each other, and creating an entirely new blueprint for automotive luxury, storytelling, and innovation. With expansion plans into international markets, a growing base of corporate and creative clients, and a stream of new technologies being integrated into his services, the future looks fast, fierce, and filled with possibility.

Through Showbizz Cars, Roan has shown that the true value of a luxury car isn’t just in its horsepower or brand—it’s in its ability to captivate, communicate, and connect. In an age of hyper-content and brand storytelling, he’s delivering vehicles that don’t just move people—they move stories.

And that might just be the most luxurious ride of all.